![]() Find a way to quantify your product’s performance, and then organize an experiment to actually test it against your competitor’s. In order for customers to switch to your service - and in order for you to retain your customers - your product needs to do one thing at least 10 times better than any other product.Īnd don’t just estimate your product’s comparative value. ![]() If you take one thing away from this article, let it be this:Ī product that is merely marginally better than your competition is worthless. When you’re offering essentially the same value as another product, users have no real reason to stay loyal to your product, or to deal with the headache of migrating from your competitor’s product to yours - a concept called “switching costs.” If you look at the current startup ecosystem, you’ll see dozens of identical products differentiated by minor features or branding. Is There One Thing Your Product Does 10x Better Than Anyone Else? There are numerous strategies that helped my startup acquire at least 1 million users on several apps, however these are the 3 questions that you need to be asking yourself if you want to grow your product to stratospheric levels. ![]() Some of this information is taken from my new book Explosive Growth - A Few Things I Learned Growing To 100 Million Users & Losing $78 Million. ![]()
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